design packaging art direction prodotto serenavinciguerra

NO MORE BORING DESIGN.

Product Design / Art Direction / Packaging / Trend Hunting / Perfume Addiction.

Serena Vinciguerra

Creative director

Currently, I am the creative director of Venice Olfactory, a young Italian perfumery company. My duties are conceptualizing, managing and executing design solutions for primary and secondary packaging. 
I’m up-to-date on trends in the beauty industry and in design and luxurious items at large scale. My passion is constantly looking for new materials and new ideas, from concept to technical development. My approach to new projects is seeking innovative elements and gaining an insight into the structure in order to create a harmonised final product.
I’m a highly motivated person, capable of working independently but collaboratively with cross-functional team in a professional environment.

Design process

RESEARCH

new trends

DESIGN

new concept

from concept ideation to prototype 

DEVELOP

new products 
designer

Serena Vinciguerra

Designer and Creative Director.

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