design packaging art direction prodotto serenavinciguerra


Product Design / Packaging / Art Direction / Trend Hunting / Perfume Addiction.

Serena Vinciguerra

Creative director

Currently, I am the creative director of Venice Olfactory, a young Italian perfumery company. My duties are conceptualizing, managing and executing design solutions for primary and secondary packaging. 
I’m up-to-date on trends in the beauty industry and in design and luxurious items at large scale. My passion is constantly looking for new materials and new ideas, from concept to technical development. My approach to new projects is seeking innovative elements and gaining an insight into the structure in order to create a harmonised final product.
I’m a highly motivated person, capable of working independently but collaboratively with cross-functional team in a professional environment.

Design process


new trends


new concept

from concept ideation to prototype 


new products 

Serena Vinciguerra

Designer and Creative Director.

Have a project in mind?

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